About

Purple Koru is the company behind Compare IQ, a pricing intelligence platform for cloud storage comparison. Compare IQ models identical workloads across Amazon S3, Microsoft Azure, Google Cloud, and platform providers to show how storage costs change in real-world scenarios.

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What is Compare IQ?
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Compare IQ is a workload-based pricing intelligence platform.

It creates side-by-side comparisons across Amazon S3, Microsoft Azure, Google Cloud, and platform providers. Rather than comparing isolated storage rates, Compare IQ models how the same workload behaves across different environments.

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What problem does Compare IQ solve?
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Cloud storage pricing is difficult to compare because total cost depends on more than the price per unit of storage.

Storage class, retention, data growth, retrieval activity, API requests, data movement, region, and workload behavior can all affect the outcome. Teams often rely on spreadsheets, manual research, and technical specialists to interpret these variables.

Compare IQ replaces fragmented analysis with a consistent, repeatable comparison model.

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How does Compare IQ work?
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Compare IQ applies the same workload assumptions across multiple providers.

Users can load platform pricing, model identical workloads, and compare multi-year storage economics across Amazon S3, Microsoft Azure, Google Cloud, and platform environments.

The platform helps teams evaluate factors such as:

Storage volume and growth
Retention periods
Storage classes and tiers
Retrieval patterns
API activity
Data movement
Regional pricing
Multi-year cost

Compare IQ then produces customer-facing, sales-ready outputs that help teams explain why costs differ and which assumptions have the greatest impact.

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What workloads does Compare IQ support?
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Compare IQ starts with backup and archive.

Backup and archive is the first workload module because it is a practical area where storage pricing complexity is highly visible. Long retention periods, changing data volumes, retrieval activity, and storage-tier choices can significantly affect long-term cost.

Compare IQ helps teams compare backup and archive pricing using real-world workload assumptions rather than headline storage rates alone.

The platform is designed to expand across additional workload categories over time.

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Who is Compare IQ for?
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Compare IQ is designed for:

Platform providers
Hybrid cloud and private cloud providers
Consumption-based storage providers
Storage-as-a-service providers
Solution providers and partners
Hyperscaler-aligned teams
Frontline commercial and technical users

It supports teams that need clearer pricing intelligence for customer conversations without relying on repeated spreadsheet analysis or extensive technical support.

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What makes Compare IQ different?
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Compare IQ is not a generic cloud pricing calculator.

It models identical workloads across environments, providing a clearer view of how storage pricing behaves over time.

Its core capabilities include:

Side-by-side hyperscaler and platform comparison
Workload-based modeling
Multi-year storage cost analysis
Provider pricing inputs
Customer-facing, sales-ready outputs
Support for non-technical users
Reduced reliance on manual analysis
Why does Compare IQ matter?

Storage buyers are comparing more cloud and platform options, but pricing remains difficult to interpret consistently.

Compare IQ helps teams move from unclear assumptions and manual analysis to repeatable pricing intelligence. This supports clearer customer conversations, stronger decision support, and greater confidence when explaining storage economics.

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About Purple Koru
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Purple Koru develops commercially focused tools that make complex technology value easier to understand and communicate.

Through Compare IQ, Purple Koru delivers hyperscaler pricing clarity through side-by-side, workload-based comparison across Amazon S3, Microsoft Azure, Google Cloud, and platform providers.

Starting with backup and archive, Compare IQ helps teams create customer-facing pricing intelligence that supports clearer decisions and more effective storage conversations.