In the highly connected, mobile and social media driven world we’re a part of, the way consumers shop, make purchase decisions, decide what they want from brands and connect with their favorite brands has evolved tremendously. In this new and constantly evolving scenario, every customer is an individual, equipped with smartphones, connected to the digital world, sharing opinions, experiences and interacting with others determining which brands they like and what products or experiences appeal to them. It’s a world where the digital or information realm and the real world are increasingly more interdependent and connected.
At Qliktag Software, we believe brands and retailers need to bridge these two worlds and connect with their buyers as individuals to create stronger feedback loops, personalized communication and stronger relationships with each buyer. We believe in innovating technology to help make this possible through our solutions so brands and retailers can not only create a better, more interactive experience for them but engage with their customers on a whole new level.