Perfect bespoke tailoring can make you feel like a million dollars. Not only does your custom made outfit perfectly fit and flatter your figure, it also makes a strong personal statement - something that few off-the -shelf, ill-fitting clothes can do. And with prices set much lower than that of brand label clothes, custom tailoring is a practicality and not an indulgence. You can dress for success without busting your pay check.

Hong Kong has a global reputation for quality bespoke tailoring. At the top of the line is Raja Fashions, where its service with a smile while you are measured for an exceptional new wardrobe thats completely original and unique to you.

Raja's stock about 20,000 fabrics ranging from affordable to exclusive. Few bespoke tailors offer such a wide selection on the spot. 'Raja' means 'King' in Hindi and Raja Fashions certainly rules Hong Kong's custom tailoring trade. Having custom tailored suits for professional men and women since 1957, the business has set itself a reputation that stretches seamlessly across the globe.

So impressive is their name in England, home of bespoke tailoring, that their customer base - said to
include the House of Lords and Downing street - covers all of the major cities here in addition to cities all around the world in Scotland and Ireland, the USA, France, Germany and Japan.

Heading Raja Fashions is the effervescent Raja Daswani. His grandfather emigrated from northern India to Hong Kong and set up a custom tailored business there. His father, uncles and aunts followed in their father's footsteps. It was natural that Raja too would enter the trade.

But whilst business was good, the family enterprise was no different from that of Saville Row. When Raja assumed the mantle, he began to position
the enterprise a few cuts above the rest. The push for change came in 1997, after the handover of Hong Kong to China. Many of Raja's British expatriate customers returned to the UK. Raja and his team went to after their customers, taking their local tailoring enterprise global. Setting up shop in hotel rooms, they informed customers that their favourite Hong Kong custom tailors had come to their doorsteps. Raja has since put internet technology to good use.

Nowdays, customer measurements and photographs were emailed back to the head-office in Cameron Road to be tailored withing 4-6 weeks by specialist tailors in Hong Kong and the Mainland. An online presence keeps the communication lines between the business and its far flung customer base connected 24/7. The practice of travelling worldwide to visit customers continues and is in fact a staple of many bespoke tailors in Hong Kong.

Nevertheless, Raja dominates the market in its sheer of capacity operation. Raja's warehouse, for example, stocks the largest volume of fabrics in Hong Kong's custom tailoring industry. Demand for services is so great that their overseas appointment books are filled 3 months in advance. Teams of 10 tailors make monthly calls on their overseas customers to carry out fittings, make alterations and take new orders, giving customers the opportunity to expand their wardrobes and refresh old suits. Customers tend to stay for life. They appreciate the sophisticated tailoring and individualized attention they can take for granted at Raja Fashions.