The Coalition for Quality Children's Media is a national, nonprofit (501-c-3) organization founded in 1991 whose mission is to teach children critical viewing skills and to increase the visibility and availability of quality children's media.

The Coalition's KIDS FIRST! program evaluates, rates and endorses films, DVDs, audio recordings, TV shows, apps, screenplays and games using volunteer, community-based juries of adults and children from diverse backgrounds and offers a variety of means to showcase and enhance consumer awareness of endorsed products.

The KIDS FIRST! Film Critics are a group of national youth reporters who review most new film releases, interview talent and share their views on entertainment geared for kids. A group of 18 kids, ages 7 to 16, their reviews are seen, read or listened to by more than 4 million people every month.

KIDS FIRST! is supported by teachers, librarians, media professionals, lobbyists, policymakers, child advocates, educators, parents and families nationwide. Support comes from national nonprofit organizations that include the National Education Association, REEL Fathers, National Association of Elementary School Principals and the National Council of Women’s Organizations, with a cumulative membership of over 17 million.