reTyre is a brand of Technium AS. The company journey started in 2015 when the first prototype of the tire with zip-on fastening mechanism was developed. Two years later the innovative zip-on technology was granted patent and the alpha version of the tire launched. Since then 10,000 has been sold. reTyre is available at major sport chains and bike distributors in Norway and internationally. With a clear vision of making life easier and improve the cycling experience for customers, reTyre continues to challenge the tyre’s functionality. Future plans consist of developing the system further by bringing it to wheelchairs, strollers, scooters and motorcycles.