Basketball United is a project of Bulgarian start-up company Reality Sport Ltd. The company‘s main goal is to disrupt the professional sports- entertainment industry by allowing sports fans to become sports managers (FanManagers).

Reality Sport's goal is to develop a successful professional basketball team, which can prove to all traditional sports clubs that the fans are truly a team‘s greatest asset and can make good sports management decisions.

The company is currently in the process of negotiating with strategic partners and potential sponsors of the team, which is planned to join Bulgaria‘s A Basketball League during the 2013-2014 season.