The Referral University is a performance driven referral marketing platform designed to accelerate the process of building a referral driven business through a proven system guaranteed to get results.

The TRU system is revealed in the simple statement:

We help our students Q.U.A.C.K. the code! Each letter in Q.U.A.C.K. stands for a powerful principle that when applied will change your business and your life.

The quest of TRU is to take small business owners and sales professionals in one of two ways:

1) To begin building an all referral business, and/or

2) They are already networking, and want to take it to a higher level.

The message of TRU is simple: our goal is to take you from where you are in the referral business process to where you want to be.

Our mission is to create a TRUtribe of Master Networkers who have built a  referral driven business for whom this statement is true: master networkers do very little selling, because customers come to them ready to buy.


According to the New York Times, 65% of all new business comes from referrals. That means on average, two-thirds of consumers make purchases because someone they know recommended a particular product or service. Recent findings from Nielsen support the remarkable potential of referral marketing, observing that people are four times more likely to buy when referred by a friend. Strategic use of referral marketing allows professionals to tap into the power of consumer recommendations to achieve exceptional results.