About

Led by tenured industry analyst and marketer David Daniels, The Relevancy Group (TRG) provides market research and consulting services. We assist with vendor selection and measure consumer and executive behaviors to develop strategies that optimize a return on marketing investments. Our Analysts and Consultants all have a minimum 15 years of experience in digital marketing.   We are a trusted advisor to leading technology organizations and familiar brands.  TRG is dedicated to educating the market on emerging trends and the imperative tactics needed to foster trust with customers in order to improve an organization's relevance within the broader on and offline connected economy.

TRG was founded in January 2010 by David Daniels, who spent the previous decade as part of a team that built JupiterResearch into one of the leading research advisory firms. JupiterResearch defined digital trends and measured Internet usage and was ultimately sold to Forrester Research in 2008.

In addition working with some of the top brands and vendors in the digital marketing economy, TRG produces dozens of surveys, research reports and webinars each year. Team members remain highly sought after public speakers that continue to entertain and enlighten audiences at conferences around the world.