Rethink Mental Health Incorporated is a 509(a) nonprofit organization whose mission is to promote mental health empowerment with the hopes of eliminating discrimination, harassment and stigmatization of those suffering with mental illness, especially children and young adults. The negative stigma on mental health is a serious issue in today's society. In public stigma, the population endorses stereotypes of mental illness leading them to discriminate against people with that label. Research shows that people with mental illness have fewer opportunities related to work, independent living, and primary health care because of public stigma. Rethink Mental Health Incorporated was founded to change that.