About

OUR MISSION
Rivet | MRO helps industrial MRO (Maintenance, Repair & Operations) organizations grow by providing strategic marketing advice and guidance--along with the executional resources they need to drive meaningful results.

CORPORATE & BRAND EXPERIENCE
We've worked with some of the biggest and most-trusted brands in the US--industrial and otherwise--and have helped them prosper. While we only serve industrial clients, we bring big-league consumer marketing experience and perspectives to the table that will help you secure your place.

MRO (Marketing Resource Organization) SERVICES
You know industrial MRO. We know MRO marketing.

You do what you do. We do what you don't--killer marketing for MRO businesses. Let us bust some serious moves for your industrial business!

Rivet|MRO is a Marketing Resource Organization with industrial-strength experience.. With more than 30 years' experience developing marketing solutions for big brands, Rivet|MRO gives small-to-mid-sized industrial organizations access to Fortune 200 thought leadership and know-how. We've been where you want to go--and we can tilt the playing field in your favor.

WE CAN ASSIST YOU WITH EVERY ASPECT OF YOUR MARKETING PLAN, FROM RESEARCH & STRATEGY TO CONCEPT & EXECUTION:
Market Research
Voice-of-the-Customer
Strategy
Planning
Branding
Advertising
Direct Marketing
Sales Promotion
Branch Merchandising & Design
Collateral
Trade Show
Video
Content Development
Web Marketing
Webinar Marketing
Social Media
Public Relations
Ad Specialties/Promotional Products
Co | Optimizer Co-op Maximizer (for distributors only)
Fractional CMO Services
Online Tele-Consulting Packages

GAIN EXCEPTIONAL INSIGHTS & MAKE MORE INTELLIGENT BUSINESS DECISIONS
Sometimes you like to dance to the oldies. Who can blame you?

But to keep up with the competition, you've got to learn some new moves. And...you've got to understand your business better. Much better. So leverage the power of big data and dance with the stars!

Rivet|MRO marketing analytics gives you the power of insight and the ability to manage your business on facts instead of hunches.

Industrial MRO distributors and manufacturers generate exceptional volumes of data that often goes unused as a tool for growth. Rive|MRO can help you tap this incredible resource. We will help you gain a deeper understanding of your customers that will drive better decision making and smarter investment.

From data assessment to descriptive analytics that detail your current state, to predictive analytics that give you a glimpse into the future or even allow you to explore "what-if" scenarios, Rivet|MRO provides you with a full range of marketing analytics services with an emphasis on providing actionable information that will help you drive improvements in revenue, profit and ROI.

CUSTOMER DATA PROFILING
CUSTOMER & MARKET SEGMENTATION
ESTIMATING BUSINESS SEGMENT POTENTIAL BY CUSTOMER
FORECASTING PRODUCT USAGE AT THE CUSTOMER AND PROSPECT LEVELS
PROJECTING CUSTOMER SALES PATTERNS
DETERMINING CUSTOMER LIFETIME VALUE
CALCULATING CAMPAIGN RETURN ON INVESTMENT
CROSS-SELL/UP-SELL MODELING
ACQUISITION MODELING

VIRTUAL CHIEF MARKETING OFFICER PROGRAM FOR INDUSTRIAL MRO CLIENTS
For organizations that need senior-level marketing experience, insights and guidance; let us act as your Chief Marketing Officer on a fractional basis.

Tim Rasmussen, our principal, has CMO experience with several firms, including ITW Pro Brands., where he lead the marketing communications and product management teams for brands like LPS, SCRUBS, DYKEM, Rustlick and Accu-Lube. He has built and developed high-performing teams that have professionally executed broad, fully integrated marketing plans to drive growth and can do the same for your organization.

Tim can serve as a member of your management team, working with your existing resources--or helping you to build and develop them. Services available include:

SWOT Analysis
Market Segmentation
Positioning Strategy
Marketing Plan Development
Executional Oversight (internal or external resources)
Creative Direction
Project Management
Team Building/Development
Hire/Train Employees

ULTRA-FRACTIONAL CMO SERVICES: FROM 30 MINUTES TO A FULL DAY
In addition to our Fractional CMO Services, Rivet|MRO offers Ultra-Fractional CMO Services in the form of these short-term consulting packages. We can connect via telephone, Skype or WebEx. Or, if you want to visit our offices, that is always an option. Pick the package that suits your needs today!

You've got a marketing question that is burning a hole in your mind and want some help talking it through. Or, maybe you need to bounce some ideas off of an industry veteran and get another opinion.

Whatever your need, we're here to help. Rivet|MRO sells marketing consulting in time increments as small as 30 minutes.