Rachael, writer, editor and photographer

I am a hands-on editor with more than 15 years in the self-drive tourism sector. I watched the RV market mature, reporting on an extended design boom that’s positioned caravanning as a viable luxury option.
A bachelor-trained photographer, I spent years collaborating with designers on e-magazine covers and layouts, always writing, photographing and commissioning content with design in mind.
I have built readership personas tailoring content for different channels, used planning tools to manage regular deadlines and worked to a daily WordPress schedule.
In my previous role as editor for the monthly What’s Up Downunder e-magazine, I drove a 50% increase in audience reach, combining technical product content with authentic, shared-experience storytelling.