Roddy de la Garza

Roddy de la Garza is a dynamic force in modern real estate and entrepreneurship, blending visionary strategy with a powerhouse track record in sales, redefining the idea of "home," and tech-driven innovation.

Roddy is currently the Palm Springs and Los Angeles Market Leader for Homebase Real Estate, a top 1% real estate mega-team at eXp Realty. With over 750 homes sold and $325 million in closed volume, Roddy is a master of high-impact listing strategy, specializing in his signature "List and Stage for 2.5%" program—a results-driven approach that combines expert pricing, market-smart staging, and bold marketing to maximize seller equity. In 2017, he was named Top Listing Agent in Hollywood by The MLS, solidifying his reputation as a trusted authority in competitive urban markets. He is also a repeat honoree in LA Magazine's "Real Estate All-Star."

Roddy also leads Immaculate Concepts Home Staging, where his team has transformed over 250 properties into show-stopping listings that command attention and spark emotion. His work consistently turns everyday homes into aspirational lifestyle spaces that drive buyer urgency and top-dollar offers.

An early adopter of emerging tech, Roddy has worked as an AI trainer and consultant for Mercor, helping harness artificial intelligence to scale smarter, faster, and with more creativity on all concepts of "real estate brokerage." He brings this forward-thinking, bold approach to every aspect of his business.

Before dominating the real estate scene, Roddy helped shape the early internet era. As Publisher of Daily Radar, he was at the forefront of digital media, redefining how audiences engaged with entertainment and pop culture. Earlier, as VP of Sales for AdOne Classified Network, he was instrumental in bringing real estate ads online, marking one of the first SaaS models for newspapers born out of Silicon Alley in the 1990s, establishing him as a digital trailblazer before the term even existed.

Roddy is a proud graduate of the University of Texas at Austin, where he earned high honors in Film Directing. This creative foundation continues to inform his storytelling, branding, and design instincts.

Hailing from the beautiful Rio Grande Valley of South Texas, Roddy has lived in New York City (East Village), the North Fork of Long Island, San Francisco, and Dallas-Fort Worth. Currently, Roddy splits his time between his home bases of Los Angeles and Palm Springs.