Since the age of ten, when he walked into a magic shop, Edwin Rojas has made entertainment his career. A graduate from Florida International University in Business/Marketing, and a South Florida native, Edwin started working "at sea," in 1981, as a guest entertainer for Norwegian Cruise Line. In the '90s, he was a Cruise Director for Holland America Line culminating with the 1998 World Cruise on the new flagship, m.s. Rotterdam.  In 2001, he joined Celebrity Cruises as Cruise Director and ended up in the corporate office managing the fleet's Cruise Directors, and finally booking the talent.  His Marketing Degree was finally put to good use in the corporate environment. Edwin's creativity has helped numerous clients with projects, names for products, and the general understanding of the cruise industry. Rojas Talent Group and Edwin have produced shows for numerous casinos, theatres, hotels and resorts, cruise lines and many top corporations.  Besides producing shows, he also manages several entertainers, and consults to major entertainment projects and venues.