About

Root3 Marketing & Business Development is a marketing and business development consulting agency offering research, strategy, and execution. The Chicago-based team has extensive experience helping small to mid-size businesses reach their goals, overcome barriers to success and drive their business forward. With both internal expertise and a network of trusted partners, Root3 can execute any marketing strategy regardless of scale or scope, from traditional marketing including public relations, trade shows, and market research, to digital marketing including SEO, SEM, CRM, and web development. The agency specializes in healthcare, technology, professional and financial services, agriculture and renewable energy, and startup advisory.

MARKET RESEARCH

It is amazing what you can find out when you talk to customers and research competitors. Through quantitative or qualitative tactics methods, we always uncover previously unknown value or easily addressed barriers to sell. From focus groups to in-depth interviews to investigative research methods such as competitive intelligence, Root3 can help you validate opportunity, understand the needs and desires of your target markets, and neutralize the competition.

MARKETING STRATEGY

If you want to find the shortest route from point A to point B you need a map. Efficient and measurable marketing cannot happen without a strategy. We work with your executive team to understand where you are today (Point A) and where you want to go (Point B). Then we develop a plan that will help achieve those goals efficiently and profitably. To make sure we stay on course, we assign goals for every tactic recommended so we can continually measure and adapt.

MARKETING EXECUTION

Our team is happy to tackle the entire plan, but we also play well with others. We often work with client staff, web and design firms, or other existing vendors to execute tactics in an efficient and cost effective manner. We have a full team of copywriters, designers, programmers, project managers and media relations professionals who are itching to get their hands dirty. They are capable of executing any marketing tactic including: media relations and communications, web, social media, video production, digital copywriting, executive telemarketing, channel development, SEO and SEM.

ADVISORY

Growth is what we do. We like to help businesses grow, and we also like to assist in professional development. The wrong kind of growth can be harmful if not fatal to a small or start-up company. CEO Scott Christiansen works with companies to develop plans, set priorities, and make strategic introductions. Scott also advises marketing professionals who may need a sounding board, support developing plans or strategies, or help get to the next level in their careers.

For more information, visit www.Root3Marketing.com.