London, UK – 05 November 2019, Cool Girls Club UK, reveals the results from their study regarding women's consumption habits of life coaching services in London and the United Kingdom at large. 80% of the interviewed women said that if faced with a difficult situation they will immediately turn to using life coaching with 80% of them willing to pay around £50 to 100£ for a single session.
With regard to their mental health and wellbeing; 40% of the women interviewed said they are already using professional services on a regular basis. A decisive 95% of women believe that a Life Coach can help them find a purpose in life, establish goals and overcome challenges and 20% of them consider that a Life Coach should become part of a regular support system.
The opinion on how to choose a coach varies within the interviewed women: the majority of them (53 %) believe that a free session will help them see if they can connect with the life coach, 33% state that they need to study the coach's programme description online, 12 % lean on Internet reviews and friends’ opinion in order to choose a professional and only 1% believe someone older is more reliable.
When it comes to the costs of life coaching only 20% of the women interviewed by Cool Girls Club believe coaching is simply out of their financial league, however, 80% of the total said they were willing to pay between £50 and £100 for a single session and 20% would go above £100. Furthermore, 87% of all women said that freebies or complimentary coaching sessions would motivate them to buy.
“While it is true that we can encounter lower prices with coaches that are at the beginning of their careers, the pattern of establishing the costs in the industry are somehow similar to the patterns encountered in physiotherapy,'' says Chloé Bourjalliat, certified Life Coach and Founder of Cool Girls Club, explaining that coaching sessions usually go from £50 to £200 an hour but can much higher. “In coaching, we are talking of a so called cost of commitment. The practice within the industry reveals that the higher the price-per-package, the higher the client's level of commitment,” concludes Chloé.
70% of the interviewed women believe that a life coach should be chosen based on his/her own life achievements and level of fulfilment, only 25% giving precedence to a coach's credentials and only 1% would choose a coach based on his/her financial success.
The gender of the coach does not seem to matter to women as only 2% said they would prefer their coach to be a woman. The rest of the clients would choose a coach based on the reviews received from clients or on personal recommendations (47%-47%).
Although 64% of the women interviewed believe that proximity, in the age of Internet does not matter, 35% of them are still interested in having direct contact with the profesional, provided that the life coach lives in the same city.
The majority of the women who participated in the study are aware of the benefits of life coaching: 29% of the women interviewed believe that a life coach can help them overcome stumbling blocks while 23% and 20% respectively, believe they can receive help in setting their life goals and finding their path in life.
“Market analysts have evaluated the life coaching industry as the second fastest growing industry in the world for over ten consecutive years, just behind IT. The Personal Development industry is currently worth around 11 billion USD”, explains Chloé Bourjalliat, life coach and founder of Cool Girls Club.
“We conducted this study in order to show that women's need for personal development is real. With this study we hope to redirect an infinitesimal part of the income this market generates to fund free life coaching for women who have lost their life path,” continues Chloé. “We are committed to finding sponsors who could cover the coaching costs of at least two Cool Girls Club members every year.”
About the methodology
The study was realized on 100 female subjects living in the UK at large, including large metropolitan areas.
The people interviewed were chosen according to income, profession and education, falling into the ESOMAR social grade AB (economically active, middle to high managerial occupations or entrepreneurs, holding either secondary education or a University degree/Masters and with a medium to high income).
The study was conducted by the means of a questionnaire sent to a database that included a single question with several answer variants.
Taking into consideration that Cool Girls Club is only addressing women, only women were chosen for this study and the interviewees ranged between the ages of 25 and 55+.
The study was meant to verify the general consumption habits of life coaching services.
Because of the sample size, the error margin taken into consideration is around 5%.