Trevino Enterprises provides unique and creative approaches to meet our client’s needs in the Latin, Urban and General markets. We book and coordinate concerts, festivals, wrap parties, events, showcases, grand openings, movie screenings, premieres and press conferences.
Our work includes publicity campaigns, itineraries and developing promotional ideas. We create concepts for companies and corporations and provide placement for products, television shows, venues, artists, actors, models, and music videos in programs that are broadcast throughout the United States and Latin America. Working closely with radio in Latin, Urban and General Markets, we provide placement and development of promotional ideas to coincide with your unique needs.
Our goal-is simple, to provide our clients; including non-profit organizations, with readily identifiable images to fit the General, Urban and Latin markets while launching them into the regional, national and international spotlight.
We provide unique creative approaches to meet client's needs in the
Spanish and English media by coordinating events, grand openings, movie premieres, showcases, press conferences, setting up client publicity itineraries, booking talent, and developing original promotional ideas and public relations campaigns. We create concepts and provide placement for music videos, which are broadcasted throughout Latin America, Europe and the United States. We provide clients, including non-profit organizations, corporations, record labels and television shows with readily identifiable images to fit unique niche markets and to launch them into the regional, national and international spotlight.
Over the past several years we have built a solid reputation in the entertainment and commercial industry. We have catapulted unknown artists into the international spotlight through hard work and dedication and have found fresh new angles for clients and venues. We have worked in all genres of Latin, Urban & Mainstream radio / promotion / publicity.
Reyna Trevino- CEO
Reyna Trevino, born and raised in Los Angeles, California - envisioned herself working in the entertainment industry. Since a very young age her dream was to become a recording artist. She worked on various independent contracts in event production and promotion, including major award shows in the Mainstream and Urban markets. But what Reyna soon found out was that there were very few Entertainment Industry Latinas who were in executive positions to serve as role models.
Reyna’s hard work and perseverance withstood the tedious steps of success and made an impression upon very key individuals who would help launch Reyna’s career in Public Relations.
In 1997, Reyna Trevino became the West Coast Publicist for RMM Records / Universal, where she was introduced to the Latin Market and worked with such artists as Marc Anthony, Tito Puente, Celia Cruz and others. This opportunity advanced her as a young Latina and expanded her possibilities in the Entertainment Industry. She quickly found a niche when she began marketing her new Latin talent to her mainstream connections.
In 1999, Reyna opened up her own boutique PR Firm Trevino Enterprises where she helped fuel a new phenomenon in booking Latino talent on mainstream television talk shows. With her success she moved quickly to capitalize her business contacts to benefit from the new mainstream appreciation of Latino talent. She then went on to represent such groups as Boyz II Men, the legendary Tito Puente, Celia Cruz and others under her own representation.
Her firm has been running strong for the past years as she has attained most of her client by referral and reputation and her company continues to grow as she applies her expertise in various markets.
Trevino Enterprises succeeds in providing marketing, publicity, event and talent coordinating services, and label consulting services in the Urban, Mainstream, and Latin Markets.
She most recently opened her own record label Trevino Music Group as well as heads of her own Management Company Trevino Management.