About

Covering all aspects of B2B marketing for startups. Inspired by work with some of the leading technology startups that have gone on to become multi-billion dollar companies on the Nasdaq.
Over a decade of experience in B2B SaaS marketing, delivering data-driven campaigns that drive measurable growth. My recent efforts include optimising paid search and social campaigns, launching Performance Max Google Ads, and introducing Account-based marketing platforms (6sense/Demandbase), significantly improving marketing and sales alignment.
As a highly adaptable marketer, I excel in crafting multi-channel strategies that unlock revenue potential while fostering collaboration between sales and marketing teams. By leveraging tools like LinkedIn and Google Ads, I achieved standout results, including higher ROAS and increased sales opportunities. My mission is to enable organisations to achieve scalable growth through innovative, results-oriented marketing strategies.