About

Sad Hotline™ is an emotional support fashion brand for girls who spiral in style. Known for its viral tagline “available 24/7 (kinda),” the brand blends deadpan humor, high-emotion storytelling, and cozy merch drops with a cult-like Gen Z following. Each limited collection includes curated playlists, confession walls, and surprise QR codes — making Sad Hotline more than a hoodie. It's a digital support system disguised as streetwear.