Sahara India Pariwar is not just a business organisation, but an emotionally integrated family. All its members are knitted by a single thread called “emotion” and every member identifies himself/herself with the true spirit of Indian nationalism, its culture, tradition, belief, ethics, values and morals. The members adore the holy motherland; Bharatiyata is the supreme religion and the national festivals - Republic Day and Independence Day- are celebrated as ‘Bharat Parva’ with utmost zeal and gaiety. The Pariwar believes that different religions are mere pathways to reach one God. One of the members of a Japanese delegation that visited Sahara India Pariwar to study its work culture remarked, “By seeing the Sahara family, I have seen as much of life as the world can show”.
The Sahara Group was founded in 1978 and now has book value of gross assets of more than USD 13 billion. Today, the Sahara Group is a major business conglomerate in India with diversified business interest including financial services, housing finance, mutual funds, life insurance, City development, real estate activities, print and television media, film production, sports, power, information technology, health care, tourism, hospitality and consumer products.
Quality is our essence and we, at Sahara India Pariwar, have always stressed on the Qualitative aspect. Consequently in this run for quality, quantity has always pursued us.

Sahara India Pariwar, since its inception, has evolved on the values of an emotionally integrated family (Pariwar). All the family members of Sahara India Pariwar are bonded together by common ideas, ideals and dreams. All the family members are woven together by a single thread called ‘emotion’ and are dedicated to realize the dreams and the aims set forth, with a vision called COLLECTIVE MATERIALISM – a philosophy of the group which focuses on continuous collective growth towards collective sharing and caring. Nurtured by this philosophy, the ‘Pariwar’ has grown in stature and has diversified, adding newer dimensions to its functional areas and achieving greater heights with equal sensitivity towards its social commitments and responsibilities. As a result, it has demarcated 25 percent of its profits towards social development, 40 percent towards the welfare of its Kartavyayogis and 35 percent towards the company’s net owned fund.

Sahara India Pariwar has always been at the forefront in extending relief, relocation and rehabilitation to the families affected by natural disasters, from time to time in India. We have provided requisite services to the affected people during calamities like the earthquakes of Latur and Bhuj, floods in the states of Assam, Bihar, Madhya Pradesh, Maharashtra and Uttar Pradesh, super cyclone in Orissa, drought in Rajasthan and the Tsunami in the costal areas of India. As a result of its efforts in providing respite to those affected by natural disasters, Sahara India Pariwar has become a member of the National Corporate Task Force on Disaster Management constituted by National Disaster Management Authority.
Under Sahara Welfare Foundadtion, Sahara India Pariwar is working on Health and Nutrition programmes. Literacy programmes, Vocational Trainings, Civic Development Projects, Disaster Management projects, Behavior Change Communication, Rehabilitation of the Physically Challenged People. Besides, Sahara India Pariwar has also initiated a programme for providing assistance to the dependants of Kargil Martyrs.

Sahara India Pariwar, after the November 26th, 2008 Mumbai attacks, as an expression of its emotional empathy & solidarity, on November 29th, 2009, towards the families of the brave NSG and Police Personnel who, in a display of unmatched valor, grit & courage, sacrificed their lives to subdue the nefarious terrorist attack in Mumbai had vowed to pay per month an amount equivalent to five times the gross salaries of the personnel who sacrificed their lives, for the next 10 years, to their respective families. If their children do not attain adulthood after 10 years, then the support shall continue until they reach 21 years of age.

On the 12th February, 2004 under the auspices of Sahara India Pariwar, the “Samuhik Vivah Samaroh” was conducted, which witnessed the “Kanyadaan” of 101 underprivileged girls of the society. Since then, each year, Samuhik Vivah is organized at Sahara Shaher, Lucknow with great fanfare.