About

What we do: we enable our customers to increase win rates by up to 20% (and sometimes more). How do we do it? We show how the DNA of your business can be transferred, profitably, to that of your client. We show you how to properly articulate your value, how to sell that value and, finally, how to deliver that value. We can show you how to increase average order values, improve win rates and to shorten sales cycles.


We’ve all heard of win-win, but how about win-win-win? Where your value is passed to your client and then onto his/her client? Or win-win-win-win? Where a chain of value is created and where your business DNA is embedded within that chain and every client in it is more than happy to pay a royalty to you for accessing it?


Our techniques have been developed and tested in the corporate world and are now available to our SME customers operating in the B2B environment. We also have a number of partners who use our techniques to improve their performance.
This isn’t sales training; it’s business coaching for you and your executive team. Put simply, what we do is to show you how to become more competitive. In the current economic climate of low/no growth, we show you how to get the sort of growth figures that your competitors can only dream of.