The US-based non-profit tax-exempt 501(c) 3 organization brings media attention to the global plight of people with albinism, has advocacy for their rights and social integration, and raises funds to provide them with free healthcare and educational services in the US, Africa and around the world.  The organization is headed by Mr. Keita's Malian-American wife, journalist and activist, Coumba Makalou Keita.