Insurance can be complex and confusing; at SASid our passion is to combat this notion. In fact, our name is an acronym for “Smart and Simple insurance development” and we work hard to live up to it. Simple: Build Insurance products and systems to be simple to market, understand, administrate, and purchase Smart: Build insurance products which are smart to have and deliver results (ROI, conversion) Our mission is to build, market, and administrate niche health and supplemental insurance products and systems which help people; to create insurance products and technologies which are simple to understand, quote, purchase and smart to have.