SBR Overview

SBRshop.com is an online and retail store for athletes by athletes. Like you, we are people who love being outside, training, completing goals and improving ourselves. We use sport as a way to refresh and strengthen both body and mind. Being active isn’t just something we do, it’s what we are and how we live our lives. Whether you are preparing for your first bike ride, an open water swim, half marathon or an ironman triathlon, we’ve got you covered. SBRshop.com not only helps to improve your performance, but also makes your sport a lot more fun.

The SBRshop.com customer service experts offer cyclists, runners, swimmers and triathletes unparalleled service, product expertise and objective technical information. We use the products featured on SBRshop.com and test new gear as it comes out. This hands-on approach means that you, our customer, know that you can trust our advice. We are here to help you find the product that best fits your needs and makes the most efficient use of your time and money. With live online help available it couldn’t be easier to get the products that fuel your passion. No matter where you are, our customer service experts are available online and glad to speak with you.

Sport is special in its ability to help us appreciate the great outdoors in a personal way. At SBRshop, we’re working to enhance your sport by introducing new products designed to make experience of the natural world easier and more fun even while we take advantage of the latest research, engineering and science. The true value of our business is defined by our ability to encourage this new direction in lifestyle enhancement of our customers. For a better future, we at SBRshop.com, believe that the essential nature of the company must be to contribute to the future of people and society as much as possible. On that account, we will continue to pursue our dream: promotion of quality products at a fair price that excite the heart of people by the fusion of technology and human touch.

We are committed to support an active lifestyle in all its manifestations. SBRshop has an ever-growing sponsorship program and schedule of activities that help and encourage athletes around the world as they complete their races. We feel that our support of beginner athletes is especially important, as a first event can cement a life-long love of sport. The company actively sponsors and provides technical information and gear not only to accomplished amateur and professional athletes and teams, but also to athletes at all levels of competition. We sponsor numerous races and hold seminars, often attended by renowned athletes, designed to introduce you, our customers, to the latest nutrition, gear and training.

Our Mission

At SBRshop, we promote a joyful life for people with our products and we believe firmly that our work will foster more active lifestyles and a more positive future. We are in business to enhance the quality of your life and health. To succeed, we live by a short but important list of values.

People First

We believe the potential of our company has no limit and is driven by our associates and their passion. We are committed to an environment that attracts, motivates and recognizes high performance.

Happy Customers

We are here to please our customers - without them nothing else matters.

Uncompromising Quality

We take pride in everything we do. From our people, to the products we carry, to the relationships with business partners and our community, quality is our signature.

Ethical Sourcing

SBRshop and all of its brands are committed to maintaining the highest level of integrity throughout all aspects of our business, and strive to ensure that our business associates, including agents, vendors and suppliers, share our commitment to socially responsible employment conditions.


Increased concern about the environment has reminded us of our association with nature and the immediate need to take fundamental measures for its protection, even as we progress to greater heights of technology. The launch of SBRshop.com Recycle 100 % brings our company-wide Greening Our Lives initiative to our customers’ homes. 95% of the retail store is made out of PCG (post consumer goods). 80% of our shipping materials are recycled. 50% of American households recycle their paper products. Our customers recycle 60%, but, in sharing their environmental concern, we’re making 100% recycling the goal for this innovative new program. With your help we can make this a reality by recycling shipping boxes, paper and catalogs. Renewing natural resources makes good sense. And it’s easy. For information about recycling catalogs in your community, visit www.earth911.org.

Thank you for your support.