About

Welcome to the brand new website for Scott Portugal Consulting, a boutique consultancy helping companies generate more revenue by adopting a strategic approach to digital media and advertising technology. In doing so, my clients realize more profit and operate more efficiently by using the latest programmatic advertising architecture and cutting-edge monetization & marketing technology solutions.

Publishers and ad technology companies today are like star-crossed lovers. While they search for the perfect fit, there are a number of incredible obstacles keeping them from being happy. Point solutions, overly-complex platforms, walled gardens, and open API’s – all them offering an all-in-one fix to what a publisher needs.

My mission is to help both sides clear the clutter, cut out the noise, and find solutions that solve fundamental needs on both sides: staying focused, executing strategies for growth, and integrating partners that deliver a meaningful impact to the bottom line.

Visit our Web site for the latest news and views relating to online advertising placed using artificial intelligence (AI) and real-time bidding (RTB) for online display, social media advertising, native, mobile, and video campaigns, and how programmatic advertising is changing the marketplace for traditional television advertising.

Scott Portugal is an industry veteran of the ad technology space, bringing more than 15 years of experience working alongside the world’s leading publishers, ad agencies, and brands.

Scott has has held senior roles with several top companies in the programmatic advertising industry. Most recently, he was GM, Publisher Platform of Yieldbot. He’s served as SVP, Programmatic & Strategic Alliances at PulsePoint, where he was responsible for managing global programmatic business and strategic partnerships, and Chief Revenue Officer of TRAFFIQ – the industry’s first programmatic direct platform. Previously, he has held roles as VP, Publisher Development at both Tacoda and AOL.