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Digital Display Advertising and Digital Signage systems and ad network provider LCD Media, (http://www.LCDmedia.com), has signed an exclusive sales partnership agreement with SearchLocal411, a local paid search engine marketing and local online marketing agency (http://www.SearchLocal411.com). The companies have officially embarked on a cross-training sales team program that will allow both companies to offer each other’s advertising solutions directly to their local small business clients.
The move will make it possible for local small businesses to save marketing and advertising costs by offering discounts for multiple media buys. It also allows local small business owners to expand their local advertising and marketing reach across two of the hottest media channels: 1) The local paid search marketing and local online marketing offered by SearchLocal411, and 2) the local digital display advertising and local digital signage advertising opportunities offered by LCDMedia.
“We are excited about this partnership agreement,” commented Donald Nosek, CEO of SearchLocal411. “We’re happy because we know it will not only help expose our premium online marketing services to a wider client base, but more importantly it will save local small businesses money on their advertising budgets.”
The program will ensure that both LCDMedia’s and SearchLocal411’s account and sales teams are trained on both service offerings, so that each company can effectively communicate advantages, opportunities and recommendations to their local small business clients.
“Our clients now have the opportunity to expand their marketing, and make their entire advertising budget work together more efficiently,” said Craig Petrik, CEO of LCDMedia. “With our network clients can place digital display ads on local screens in malls, restaurants and even golf carts as part of the GPS system. Now they can make sure that if customers happen to search for our clients on the Internet, as a result of the exposure from our Digital Signage Network, they’ll be found!”, Petrik exclaimed.
“The advertising efficiencies just make good business sense,” added Nosek.