Founded by Celia Evans, Sea Star has always emphasized an international approach, with a steadfast goal to   develop stimulating, high-lifestyle-oriented, and independently-produced media creations that reach a global audience. It started with commercials, the first big break being the opportunity to become the go-to production company for Lamborghini, which immediately opened doors. Sea Star went on to make commercials for BMW, MAC Cosmetics, various fashion labels, and wineries from Napa Valley, California. The company then moved into TV show territory, launching a much-coveted style program called PlanetFashionTV, which aired on Canada's Fashion Television network and went behind-the-scenes at fashion weeks, runway shows, and sundry events throughout the world.