About

This practical guide to effective Internet marketing and search engine optimization (SEO) offers a step-by-step approach to the methods, processes and tools to increase traffic to your Web site, yet with a commitment to maintain a high level of integrity in customer relationships.

The authors are successful online entrepreneurs who draw from their own collective experiences and perspectives to share their insights and proven marketing strategies for creating and maintaining a successful online business. The book covers SEO techniques that are the keys to optimizing your Web site’s relationships with search engines, pushing its visibility higher up in an Internet search’s results, and thereby increasing visitors to your site.

The book’s step-by-step approach guides you through each phase of launching an online business, from how to first get it off the ground, to maintaining and also continuously improving the site.