Sharaf DG is a household name to be reckoned with, both in UAE and Bahrain. A pioneer in electronic retailing, Sharaf DG has changed the face of customer expectation in the region with its knowledgeable and friendly staff providing exemplary service coupled with the widest range in consumer electronics.
At Sharaf DG, consumers can avail of the widest range of brands from more than 25,000 different electronic products and accessories from reputed international brands available in store and online.
Sharaf DG for some time now has been revolutionizing the electronics retail industry through initiatives like ‘Brand Promise – Product not available, claim free’, ‘Extended Warranty – Get extended warranty, stay protected’, ‘Phone Buy Back Program – Get cash for your old phone’, to name a few, which has contributed to making Sharaf DG UAE’s leading one-stop electronic destination.
Sharaf DG has also ventured out into other formats of shopping through its sub-brands: Sharaf DG4U and DG+. While Sharaf DG4U stores are concept stores, smaller than the traditional large-scale ‘big box’ outlets and designed to stock only the fastest moving models across all electronic and IT product categories, DG+ boutiques on the other hand are chic and sophisticated stores catering to luxury lifestyle seekers.
Sharaf DG stores are currently operating in 21 locations, including Times Square Center, Deira City Centre and Dubai Mall in Dubai, Bahrain City Centre Mall in Bahrain, Abu Dhabi Mall and Mushriff Mall in Abu Dhabi, Al Ain Mall in Al Ain and Safeer Mall in Sharjah.