Starting development in 2012, Shiny Loot was founded as the solution to a growing number of high quality, independently developed games falling under the radar. Customers to which these games are targeted often must rely on pure chance to find them.

In addition to the typical genres and settings, games at Shiny Loot list up to four unique traits from nearly a hundred options. These traits, along with genres and settings, can be searched, cross-referenced, and filtered to find exactly the type of game desired. The trait system bridges the gap between customer and developer with a powerful filter and search system.