Shopa (www.shopa.com) is where shopping gets social, enabling online customers to quickly discover relevant brands and products through other like-minded customers’ recommendation.

Pivotal in the evolution of ecommerce, the UK and US-based business is focused on unlocking the opportunities that social commerce brings and monetising the power of personal recommendation through its next-generation social shopping site.

Available on desktop and iOS application via the App Store (https://itunes.apple.com/gb/app/shopa/id881508499), customers sign up to Shopa by creating a personal profile where they customise their own product feed for the items and brands they like. They effectively curate their ultimate personalised shopping basket. Making online buying even easier, customers can then make all of their purchases directly on the Shopa shopping site.

With the ability to also follow and like other customers, as well as specific brands and products, Shopa provides constantly evolving shopping inspiration. Customers who then share this inspiration even further through their social media channels are rewarded by Shopa each time one of their friends purchase one of their recommended products.

Founded in November 2012, Shopa is backed by investment from Notion Capital and Octopus Investments. The company was named European Start-up of the Year 2013 by IBM.