In 1988, Penelope Searcy opened Penelope to fill a shopping void in the Lynchburg area.  Since then, Penelope has grown to become one of Virginia's largest boutique chains and a favorite destination for women of all ages. Penelope is proud to offer an award-winning collection of sterling silver jewelry, Pandora, Alex and Ani, Bourbon & Boweties, and TOMS Shoes.  Penelope also offers classic casual clothing from Tribal Sportswear, ComfyUSA, Oh My Gauze, Habitat and Liverpool Jeans, as well as fashion jewelry and accessories from the Penelope Collection.

Penelope has been Virginia’s place to shop for sterling silver jewelry since 1988. Our focus has been and always will be on exceeding customer expectations by providing an excellent customer experience.

Penelope is also one of the largest regional privately-owned, female-owned, ladies boutique in the Mid-Atlantic region.  Penelope carries a group of branded lines including Pandora, Alex and Ani, Brighton, Vera Bradley, Spartina 449, TOMS Shoes and a hand-picked collection named the Penelope Collection.