Silvagni Entertainment, Inc. was founded by Layna Silvagni Friedman in 1990. Silvagni Entertainment, Inc. is a full service promotions, public relations, and International event production company. Layna's event experience has spanned the globe from Monaco for the Royal Family to Polo in London. Her events in the U.S. have included the Great Chefs of New York Food & Golf Event and the Frank Sinatra Celebrity Invitational in Palm Springs. Layna has worked with numerous top brands and event sponsors including MGM Grand Air, Louis Roederer Cristal, Davidoff, Mercedes & Smart Car and built jewelry and fashion brands such as Alan Friedman, Barbie™ Rocks and Country Rocks.