Founded in 2011 by advertising industry veterans William Rodriguez and Ryan Gesler, Silvercrest Advertising provides strategic media planning and buying services that generate significant, quantifiable results. The firm’s diverse client roster includes a myriad of respected brands that include Batteries Plus Bulbs, Liberty Tax Service, Parts City Auto Parts, (a subsidiary of O’Reilly Auto Parts) and many others.  Silvercrest also offers a proprietary Localized Media Automation Platform (LMap) that enables franchised and localized businesses to customize unlimited media tactics for their respective trade areas while adhering to franchisor guidelines and maintaining brand integrity.