Simcoach Games designs and develops video games that enable learners to achieve sustainable behavior change. We make learning simple, interactive and measurable. Each of our games focuses on key behaviors tied to measurable outcomes that are defined at the start of our design and development process. We take an Agile, iterative approach that offers our clients unparalleled opportunities for input and collaboration. The Simcoach® method ensures a practical solution to driving sustainable learning and behavior change from concept development through product launch.

A spinout of Carnegie Mellon, Simcoach Games has been a leader in the gamification of learning since 2005. CEO and Founder Jessica Trybus launched the company as Etcetera Edutainment and has worked with clients such as OSHA, Wegmans, UPMC, and Honeywell, who were eager to employ serious games for learning and behavior change. Located in Pittsburgh’s vibrant Strip District, Simcoach Games partners with regional and Fortune 500 companies to enable sustainable behavior change in learners nationwide.