SimpleBra (simplebra.com) is a wirefree lightly-padded bra that is comfortable and stylish. It can be worn everyday, to work, for a light workout, and even to sleep for those who want additional support at night. It’s a great travel bra as it folds easily, can be washed by hand and dries in a few hours. The convertible straps can be crossed at the back or worn as a halter.
It is the first in a line of products designed to help women feel more comfortable through the day.
Here's the story of how it all started: http://simplebra.com/pages/the-story