The Hero Bags Story

Hero Bags is a San Francisco company founded on the belief that amazingly cool products can be made here in the USA out of American grown materials.

Working with certified fair labor stitchers Hero Bags manufactures all of its bags & totes in the United States. All material sourced for Hero Bags is grown and processed in the USA.

Founder and designer Susanne Pierce Maddux is an accomplished industrial designer and former member of the Apple industrial design team. Susanne holds design and engineering patents and has a background in fine arts including printmaking, glassblowing, pottery and woodworking.

Susanne developed Hero Bags with a holistic approach to design and manufacturing and a desire to connect the consumer to the story behind the product. The goal of Hero Bags is to create products with a sense of whimsy, delight and purpose while using sustainable materials and American fair labor manufacturers.