smartRealm™ enables organizations to gain maximum value from social media by providing individual-level metrics which effectively characterize each participant across social networks. These measures provide the means to efficiently target individuals who are the best suited for sales and marketing campaigns, brand and product messaging, and other applications. smartRealm combines several key social networking measures to form a unique Social Network Authority and Prestige ( SNAP™) score which summarizes a person’s position and influence within their social networks, allowing for a standardized ranking and segmentation of all individuals across a variety of networks. Through integration of social networking metrics with enterprise applications, smartRealm enables organizations to accurately measure the ROI of their social media programs.