About

The Small Business Guru helps local businesses get found, trusted, and chosen online in an increasingly AI-driven search environment.

Founded by Melody Campbell, a Local Visibility Strategist with over 20 years of digital marketing experience, The Small Business Guru specializes in search visibility, Google Business Profile optimization, reputation management, and AI inclusion strategies for small and service-based businesses across the United States and Canada.

As search evolves beyond traditional Google results into AI-powered overviews, chat assistants, and voice-driven discovery, businesses must adapt how they present information online. The Small Business Guru bridges the gap between traditional SEO and modern AI search by focusing on the core ranking factors that still matter—while preparing businesses for what’s changing.

Services include:
• Local SEO and search visibility optimization  
• Google Business Profile setup, optimization, and ongoing management  
• Reviews and reputation strategy  
• Website optimization for UX, content clarity, and AI readability  
• Structured data and schema guidance  
• Education and strategy through the Local Visibility Pulse Report newsletter  

The Small Business Guru is also the publisher of the Local Visibility Pulse Report, a weekly publication that breaks down Google’s ranking factors and AI visibility signals in plain language. Each guide helps business owners understand what they can do themselves, what to delegate, and what to hire out with confidence.

The mission is simple: help small businesses build digital authority, stay visible as search technology evolves, and create online assets that support long-term growth—not just short-term traffic.

Whether a business owner is just getting started or looking to future-proof their online presence, The Small Business Guru provides clarity, strategy, and practical guidance rooted in real-world results.