About

SOBREO is redefining drinking culture in New York City as the world’s first ultra-premium Elixir. Crafted through a ten-month oak-aging process, each bottle is zero sugar, zero proof, and built with depth and structure bartenders can trust. Unlike sugary mixers or watered-down “non-alcoholic spirits,” SOBREO was designed for inclusive hospitality: one recipe, two serves. Whether Clean (zero proof), Spirited (alcohol), or Infused (cannabis), SOBREO Elixirs let bars serve every guest with one elevated solution. Already adopted by leading venues like Mockingbird and Hekate, SOBREO is available exclusively to hospitality professionals not in stores, not online. It’s a tool for bartenders, a win for operators, and a cultural shift for New York drinking.