Who is SO Direct? As the title implies, I tell it how it is and have built a highly successful career on this as a consultant. With over 100 endorsements on LinkedIn for Digital Marketing and SEO, I know how to create and build sustainable brands online and drive traffic to your website. As far back as the 1990s I was generating £50,000 a month in hi-tech PR and was one of the Web's earliest online marketers and pioneers. Now helping other businesses harness the power of the Web to drive customers, sales and profits online. The right way. Work with me to get your BSc in The Web, with The Web Whisperer. Watch out for my Business Snap Chat video series to learn all you need to know to have a highly lucrative career on the Web.