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MILAN, ITALY — Sonify Music’s momentum shows no sign of slowing. After disrupting the market on June 27 with the introduction of permanent music rights transfer (Buyout), and after conquering the club scene on August 4 with the landmark Sonify DJ License, the company led by composer and entrepreneur Venanzio Giacomelli plays its third consecutive card: Sonify Video Lab is born.
With this bold move, Sonify definitively breaks the boundaries of the traditional music market and establishes itself as the go-to AI Multimedia Partner for brands, agencies, luxury venues, creators and professionals worldwide.
THE END OF THE “RENTED STOCK” ERA
For years, the communications market has been trapped between two extremes: stock audio libraries on one side, subscription-based video catalogs on the other. Platforms that force companies and creatives to pay endless fees for simple “temporary usage licenses” on content already used by thousands of other users.
Sonify Video Lab breaks this outdated model by introducing a hybrid ecosystem never seen before:
Native Audio + AI Video Fusion. No more exhausting searches across different sites. In a single workflow, the platform generates high-definition AI video (via prompt or by animating the client’s own photos) and merges it with original, cinematic-quality music.
Dual-Asset Exclusive Ownership (Dual-Asset Buyout). Unlike traditional subscriptions that leave the client with nothing in hand, every creation is protected by the SoniBuyout 1-of-1 Ownership Certificate. This legal document transfers total, perpetual and exclusive ownership of both the video and the music track, which is instantly removed from the catalog.
UNASSAILABLE, TAILOR-MADE AND BUREAUCRACY-FREE
Custom AI generation: loop videos and clips in 9:16 (Reels, TikTok, Shorts, Spotify Canvas), 16:9 or 1:1 formats, ideal for social campaigns or commercial displays.
Image-to-Video for Brands and Venues: upload a real photo of your product, venue or cocktail and turn it into a dynamic AI-animated clip.
Zero Royalties, Zero Intermediaries: no monthly subscriptions, no licenses to renew, and a contractual guarantee that no Sonify content generates obligations toward collective management organizations (SIAE, GEMA, SCF).
“In June we proved that artists and creatives wanted to own their music. In August we gave DJs global freedom. Today, with Sonify Video Lab, we close the circle,” says Venanzio Giacomelli, CEO and Founder of Sonify Music. “Traditional stock subscriptions are the past. We are giving companies and creators the certainty of owning, forever, a visual and sonic asset that is unique, unassailable, and ready to dominate the market.”
ABOUT SONIFY MUSIC
Sonify Music is an AI multimedia platform founded by composer and entrepreneur Venanzio Giacomelli. The company offers permanent music licensing (SoniBuyout), a global DJ License, and AI-generated video synced with original music through Sonify Video Lab. Sonify Music operates at https://sonifymusic.net and serves brands, agencies, luxury venues, creators and professionals worldwide. Legal entity: GlobalTechSolutions OÜ, Estonia.