About |
ABOUT US
Sorgenfrei is a market research, competitive assessment, and strategy firm. Our clients compete in the travel & leisure, automotive, entertainment, financial, technology and consumer goods industries. Sorgenfrei was founded on the belief that consumer and competitive research could be more client-friendly, more accurate, more dependable, more inspired, and more affordable.
MARKET RESEARCH
Some of the largest corporations in the world have entrusted us with critical research assignments, be it "traditional" quantitative and qualitative market research (we routinely interview consumers and experts as well as conduct online and offline surveys) or groundbreaking research in which we come up with new ideas or concepts to help clients achieve the competitive advantage. Sorgenfrei also provides Multivariate Optimization and Usability Testing to assess and improve our client’s online presence.
COMPETITIVE ASSESSMENT
Competitive assessment is the analytical process that transforms raw information into relevant and usable strategic knowledge about competitors and markets, products and people, capabilities and intentions. It is a way to examine the present to plan for the future. Many factors beyond what your competitors are doing can influence your company’s competitiveness. We dive into issues such as: regulatory or economic changes, disruptive or substitution technologies, demographic shifts or fashion trends.
STRATEGY
We bring a strategic mindset to everything we do. We work with clients to outperform the competition and create long-term value. We begin by framing the right questions and scrutinizing the data. During the entire process we remain pragmatic and open-minded, and as a result we see what others do not. After identifying and evaluating scenarios with clients, we implement strategies, including expansion into new markets and sectors. We help clients improve their capabilities through partnerships, increasing their market share by launching new products and services, and by revitalizing their advertising.