About |
Spyglass Direct was started in 2002 by award-winning copywriter and consultant Jim DiFrangia, who knows how to write persuasive, content-rich material for all your online and traditional marketing communications campaigns. That's why some of the biggest marketers--and some of the smallest--have used Jim's talents to help build their brand awareness, increase sales and get found.
Jim knows how to write clear, attention-grabbing copy following years of experience in both Internet and print campaigns. You'll like his compelling writing style which spans landing pages, e-mails, Google Adwords, sales collateral, direct mail, case studies, video scripts, news releases and feature articles. Learn more about Copywriting services and how to receive Writing Samples.
Both Fortune 500 companies and smaller, local businesses have benefitted from Jim's writing expertise in industries as diverse as industrial manufacturing, business services, energy, environmental, retail and sports and entertainment.
Prior to becoming an independent writer and consultant, Jim was a marketing writer for FirstEnergy Corporation, a diversified electric company serving 4.5 million customers. He also was editor of a national trade magazine covering the housewares/home furnishings industry. Jim was also an account executive at a Midwest advertising agency
He holds a B.A. in Journalism from Kent State University and was awarded Best Feature Writer in Ohio when he began his career as a newspaper reporter. He is a past president of the Cleveland Direct Marketing Association.
Jim has authored several resource guides, including a Case Study Tip Sheet and Corporate Green Strategies, a guide to sustainability. He can be reached at 440-346-6249.