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Philosophy - Keep It Simple
The building blocks of a web site consist of your goals, ease of navigation, communication of the ideas, infrastructure to attract the attention of the search engines, and attention to timeliness completion of the task.
If your goal is to simply give out information, then I will build and organize your site so that your visitors will easily find the information available to them.
If your goal is to sell products, then the site is built and organized so that the customer will easily make a buying decision and follow it through to purchase.
We have all visited and left sites because it was confusing or the presentation was such that you didn’t feel comfortable buying from them.
In my studies and research of the internet, I have learned that the most successful sites are the least complicated and lead the visitor to the ultimate goal of the owners of the web site.