Sterling Rep is a highly specialized public relations firm for companies and individuals seeking reputation management services. Unlike traditional PR professionals who specialize in print media releases and general online marketing, Sterling Rep has a particular expertise in:

* Wikipedia article development and monitoring;
* Mitigating online reputation or brand damage (such as negative customer comments or even malicious defamation) by burying negative links deep in Google search results where nobody will read them; and
* Social network engineering to maintain a sterling reputation and/or improve a damaged one.

Sterling Rep uses positive link building paired with industry-specific reputation-enhancing strategies that improve the image of individuals and companies. It has the distinction of being the first reputation management firm in the Philippines.