Story-Lab (www.story-lab.net) conducts business storytelling workshops that have been used by companies like Microsoft, Boeing, Mars, Coca Cola, and other Fortune 500's. In one or two-day business storytelling workshops for leaders, sales professionals and businesses learn to apply the principles and various storytelling techniques for the purpose of influencing, inspiring and motivating others. These workshops are followed by a 26-week deliberate practice program helping attendees to put into practice what they learn. The workshops are conducted by Jim Signorelli, a 35-year advertising professional, best selling. international award-winning author, recipient of U.S. Bank's Smart Leaders Award, and business storytelling expert.