SuperCoolSteals was created to put the power of identifying great deals int the hands of the community. Unlike other sites that spoon feed customers deals picked by a third party, SuperCoolSteals gathers deals from all over the web and allows the community to rate each deal by giving it a SuperCool rating. Users click to give a particular deal their SuperCool endorsement, and the deals with the most endorsements rise to the top of the list.

The site indexes over 5,500 stores across 25 categories and includes coupons as well as sale items.