As a developer in need of implementing video capabilities in a new or existing service, you have two choices; Build it yourself or buy an off-the-shelf video CRM.

If you elect to build your own video solution, you have to put together all the pieces you need for uploading, storing, transcoding and delivering your videos. This is a time- consuming process that doesn’t end when you finish the implementation as you will have to maintain it yourself. On the positive side, however, you get a flexible, customized solution that is specifically adapted to your needs.

On the other hand, you could purchase an off-the-shelf video CMS. They will take care of storage, transcoding and distribution, but the customizability of their offerings is restricted due to rigid data structures, standardized workflows, limited APIs and proprietary technology, resulting in the developer having to make compromises in creating their offering.

Having once been a company in need of a flexible video solution, we realized that no one offers a true cloud video API, with state of the art documentation, code examples, tutorials and a developer-centric approach. In an effort to bridge the gap between a flexible self-built solution and an off-the-shelf video CMS, SYNQ has developed a cloud API that makes it easy to collect, systemize and distribute video content. The API is designed specifically for handling video and media content, enabling developers to quickly build, deploy and maintain video functionality in new or existing services. The API handles, among other things, file upload and storage, live video streaming, transcoding and content delivery with multiple CDNs. SYNQ aims to become for video what Twilio is for messaging.

The entire SYNQ API infrastructure was designed from the ground up to be simple to use, versatile and scalable regardless of traffic and server load at any time. This makes our API suitable for small projects as well as enterprise-class video services. Using the SYNQ API for collecting, systematizing, processing and distributing video content requires lower investments and shorter implementation times, thereby increasing the ROI. The use of cloud-based specialized APIs also reduces vendor lock-in by avoiding the use of proprietary systems with substantial switching costs.