Created by developers and for developers, the Tappx community is based on a collaborative sharing economy, where members host ads on each other’s apps. The exchange of ads is completely egalitarian, with every impression or click being equal in value between developers. The community is managed at no cost to its members and all tools are free, including automatic banner templates and an intuitive dashboard to track app promotion campaigns around the world.

The Tappx campaign management dashboard makes participation simple. Once members have integrated a short SDK and set up a campaign, they can immediately begin exchanging ads with other members in the community, an intelligent algorithm matches apps with the best affinity and download ratio. Tappx is currently compatible with iOS and Android apps, with other operating systems to follow.