About

Yes, there is a way to connect people to the craftsmanship of shoe-making through
an experiential intellect of luxury, for real. That’s exactly what D’Art did with
‘Top Brass’ in Uttar Pradesh’s capital. With the new perception of luxury, Top
Brass developed a design story encompassing Gen X and millennials as consumer
segments.

Analyzing Indian consumer behaviors, identifying trends (with technologies), and
defining touchpoints (in-store). As a result of this, D’Art developed a ‘Colonial
Architecture’ design root for a Global Premium Brand Experience (for the
customer) that keeps the ambiance intact.

Saurabh (Ideator, D’Art Design) defined his approach to the design as a perfect
combination of minimalism, luxury, and at the same time, premium. He added,
“While working on Top Brass, we researched heavily on consumer perception and
behavior. And that’s on trends that act as a juggernaut for the buying behavior.
Plus, people are lucrative on luxury – and that in form of minimalism. So, we
amalgamated the premium feel that with luxury.”

The Architect behind the project, Anshuraj (D’Art Design), made remarks on Top
Brass design, “From the initial brief to the final design, I tried to create a balance
between classical and premium perception. The indoor colonial architecture has
classically shaped the high street panorama. The brass finish was necessary to
align the design with brand ethos.”

As a result, the mascot-driven craftsman narrated mix of the showroom interior
design avails itself to serving masses and classes at the same time. The mix is an
opportunity, voice, and pillar that stands out in voids.

About D’Art –

D’Art Pvt Ltd (https://www.dartdesign.in) is a classic amalgamation of DESIGN
and MANUFACTURING services, a complete “RETAIL DESIGN AGENCY” deliver excellent design for client’s growth and ensures timely execution with a
dedicated team and resources believe that the root of our success goes hand in hand
with client’s success and satisfaction.

RELEASER PARTY NAME

D’Art Pvt Ltd.

MEDIA CONTACT

Rachhna GP

Worldwide Marketing Facilitator

rachhna@dartdesign.in